CPR Gear^TM is a clever acronym created by a dedicated team of sports gurus to represent the heartbeat of all New England sports... and, yes, it does include the Bruins. CPRB just doesn't sound as cool, now does it?

Not long ago, in an undisclosed location, a small group of staunch New England fans met under cover of darkness. These mavericks touched on an idea that would forever alter the face of New England fandom. Inspired by several pints of brew and a lobster roll, they furiously debated the possibility that three of New England's teams could win a championship in one calendar year. Huddled together and in whispered tones, an acronym for this possibility emerged: CPR (appropriate since our sports teams have become the true heartbeat of New England.) Nothing escaping these brainiacs, they quickly realized that the concept of CPR was much grander than three teams; it included all the New England teams, of course, but at its base would represent all New England fans and our undying faith that if we believe long and hard enough, anything is possible.

As light finally dawned (possibly for the first time) on this weary band of couturiers, they determined right then to create a line of gear for dedicated New England sports fans everywhere...CPR Gear^TM